Traffic Marketplace Acquires Livemarkets
LOS ANGELES – SEPTEMBER 3, 2008 Traffic Marketplace today announced it has completed the acquisition of Livemarkets, the developer of proprietary click-to-chat technology that enables consumers to launch a chat session via any banner ad and provides advertisers with the ability to interact directly with consumers without any additional software or applications. Terms of the transaction were not disclosed. Both companies are privately held.
With its purchase of Livemarkets, Traffic Marketplace continues its investment in innovative and proprietary technologies that allow businesses to connect with audiences in more relevant, effective and engaging ways.
"Livemarkets chat-enabled ads allow consumers to interact with brands wherever they view ad content on the web," said Jim Waltz, President, Traffic Marketplace. "Our advertisers are now able to communicate one-to-one with potential customers directly through their advertisements, even when they are not visiting the advertiser's website. By leveraging the portability of online advertising, a marketer can interact with 10,000 times more prospects than conventional website-based chat systems."
Founded in 2007, Livemarkets developed the click-to-chat functionality to work in conjunction with any type of Internet ad unit, in a fully-portable, no-download necessary environment. Chat routing is fully automated and is only delivered to chat associates that are verified as available. Livemarkets also engages call centers to accept roll over from high-volume campaigns, ensuring no chat is left unanswered.
"Our vision has been to bring advertisers and customers together to create mutually beneficial, real-time conversations," said Baden Gilmore, CEO of Livemarkets, who will join the Traffic Marketplace team along with Justin Kirby, CTO of Livemarkets. "By partnering with an ad network as ubiquitous and established as Traffic Marketplace, we hope to make this technology not only visible, but invaluable, to some of the world's biggest and best brands."
About Livemarkets
Livemarkets is a banner ad and chat window ad serving company using powerful technology to connect advertisers with their online customers. For more information, visit www.livemarkets.com.
About Traffic Marketplace
As the premiere B2A™ (Business-to-Audience) online ad network, Traffic Marketplace delivers relevance in online advertising by connecting advertisers with their target audience. Reaching more than 127MM unique users monthly, Traffic Marketplace generates in excess of 30 billion advertising impressions each month, delivering more than 20 million leads and customers a year through its targeted display advertising, lead generation, co-registration, email and custom hosted solutions. www.trafficmarketplace.com
Media Contact
Ina Murdock-Santos
Traffic Marketplace
310.647.1467
ina@connexuscorp.com
FOR IMMEDIATE RELEASE: LIVEMARKETS Partners With Carfax To Enhance Banner Chats 11/ 12/07
LIVEMARKETS today announced a strategic partnership with Carfax to help dealers close deals faster. Carfax Vehicle History Reports now can be sent to potential buyers through the customized chat windows in LIVEMARKETS’ featured Banner Chats. With the simple click of button in the chat window, used car shoppers can view the free Carfax Report provided by a participating dealership.
Using breakthrough technology developed by LIVEMARKETS, dealers can more effectively connect with potential customers. A first in Internet car shopping, online used car buyers can chat with live salespeople while viewing a Carfax Vehicle History Report at the same time.
LIVEMARKETS’ Banner Chats allows advertisers and auto dealers to create real time conversations from ads and engage clients in one-to-one conversations.
“We are excited about the possibilities of this partnership with Carfax”, states Baden Gilmore, President of LIVEMARKETS. “Surely, this will only increase auto dealers’ car sales. Providing confidence in a car dealer’s inventory is the key to establishing successful car buying relationships.”
About Livemarkets:
Livemarkets is a banner ad and a chat window ad serving company. Our clients are advertisers wanting to connect in a different and potentially more powerful way with their customers on the internet. Instead of clicking on the banner ad and being taken to a web site, users are invited to click on the banner ad and bring up a chat window. A live person from the advertiser’s staff answers any queries via a typed “live” chat session.
We also have coupled another innovative feature into Livemarkets, the "Duplicitous Banner". This ad constantly "pings" the chat client to see if it is awake. If it is, it displays a banner ad which says "Click Here to Chat". If it is not awake, it displays a different banner which clicks through to the web site. That way, no chat goes unchatted!
For additional Information please visit www.livemarkets.com or call (916) 630-9166
About Carfax (www.carfax.com)
Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information, ask your dealer or visit www.carfax.com.
FOR IMMEDIATE RELEASE: Wednesday April 26th 2007
Contact:
Livemarkets.com
5940 Cottonwood Court
Rocklin, CA 95677
Tel: (916) 630-9165
Livemarkets launches first banner chat enabled advertising network.
Livemarkets is a banner ad and a chat window ad serving company. Our clients are advertisers wanting to connect in a different and potentially more powerful way with their customers on the internet with Livemarkets. Instead of clicking on the banner ad and taken to a web site, users are invited to click on the banner ad and bring up a chat window.
A live person from the advertiser's staff or contracted call center answers any queries via a typed "live" chat session.
It is in this chat window that advertisers are able to personally customize this advertising experience (engagement) with their customers on a one on one level. No mass medium has ever been able to do this to date. The amount of interaction is only up to the number of advertisers chat staff and how many communications can they handle at once.
Our technology is based on open source with some proprietary parts mixed in. The result with a provisional patent already filed, is a user experience unlike any other on the web.
LiveMarkets.com is founded by Murray Gray, Justin Kirby, Helmar Rudolph and Baden Gilmore, all experienced veterans in the software, advertising and web development areas.